• Enquiry

  • UK +44 (0)207 193 1808
  • USA +1 415 315 9818
Latest news and updates from the Axis Translations team.

Posts Tagged ‘translation blog’

How to build the very best multilingual website for your business

In order to be a global business you are going to need to become a multilingual business. Now, this doesn’t mean that you should spend all your time learning a whole host of languages, as this would be impossible. But what it does mean is that you need to pay attention to how your website is viewed by those who speak a different language to you. To help you to create the very best multilingual website for your business, we have put together our guide to the things that you need to think about and put in place. Make sure Read the Rest…

Tags: , , , , , , , , , , ,
June 10, 2019 | Business Translation, Language Translation, Website Translation | No Comments »

Translation Error of the Year – Mayochup

Note: The following post does include bad language. Kraft Heinz is a global brand with an extremely long list of successful products. One of their latest products is a pre-mixed mayonnaise and ketchup sauce and they chose to crowd-source the name of the sauce. Please excuse the pun, but they sourced the sauce! The chosen name ‘MayoChup’ sounds good, but not to everyone. Travel across to Canada and Arden Ogg, director of the Cree Literacy Network, said that around the Cree community of Moose Factory, northern Ontario, the name can be heard as “shit face.” Arden said that ‘Mayo’ sounds Read the Rest…

Tags: , , , , , , , , , , , ,
May 24, 2019 | Language Translation | No Comments »

Translation is a Bitch!

Translation seems an easy topic to the outsider, but there are so many things to consider that require training, experience and further questions if the translator wishes to deliver an accurate translation. This is especially so as the language morphs over time. Today’s example will be the word ‘Bitch’. Traditionally this meant the female gender of a dog, wolf, fox or otter. However, without listing them, this word can now mean many more things and so the context is extremely important. (Note: We do not approve of all of the uses of this term, but accurate translation requires maintaining the Read the Rest…

Tags: , , ,
June 7, 2018 | Business Translation | No Comments »