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Posts Tagged ‘Marketing translation service’

How to build the very best multilingual website for your business

In order to be a global business you are going to need to become a multilingual business. Now, this doesn’t mean that you should spend all your time learning a whole host of languages, as this would be impossible. But what it does mean is that you need to pay attention to how your website is viewed by those who speak a different language to you. To help you to create the very best multilingual website for your business, we have put together our guide to the things that you need to think about and put in place. Make sure Read the Rest…

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June 10, 2019 | Business Translation, Language Translation, Website Translation | No Comments »

A partner you can trust with your Swedish translations

Swedish is one of the many languages we handle at Axis Translations. Are you targeting new markets in Sweden? Translating your documents and website into Swedish is an essential step if you’re looking to appeal to Swedes at home. While English is widely spoken throughout Scandinavia, clients and customers in these markets appreciate and reward companies that make an effort to reach them on their own terms, in their own language. Our translators help you confidently articulate your business in a way that understands and respects the cultural nuances of operating in Sweden. Localisation Localisation makes sure that your customers Read the Rest…

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May 29, 2019 | Business Translation, Language Translation | No Comments »

Translation Error of the Year – Mayochup

Note: The following post does include bad language. Kraft Heinz is a global brand with an extremely long list of successful products. One of their latest products is a pre-mixed mayonnaise and ketchup sauce and they chose to crowd-source the name of the sauce. Please excuse the pun, but they sourced the sauce! The chosen name ‘MayoChup’ sounds good, but not to everyone. Travel across to Canada and Arden Ogg, director of the Cree Literacy Network, said that around the Cree community of Moose Factory, northern Ontario, the name can be heard as “shit face.” Arden said that ‘Mayo’ sounds Read the Rest…

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May 24, 2019 | Language Translation | No Comments »

Expanding your business into Russia?

Translate into Russian and successfully expand your business into this important global economy. Scaling your business to new global markets unlocks a huge potential for growth. But ensuring success in the largest country in the world requires significant preparation. Finding a skilled native Russian translator early on not only helps you get your business ready for expansion but also provides you with expert knowledge of this vast market. The Russian Federation stretches across Eurasia from Eastern Europe to the Pacific coast. After the collapse of the Soviet Union, Russia became the largest country in the world in terms of territory. Read the Rest…

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May 21, 2019 | Business Translation, Language Translation | No Comments »

Which industries stand to gain the most from translation services?

In our present digital age, people across the world are interacting with each other more than they’ve ever done before. As these major cities transform into global communities, improved communication has become a major need. With dozens of major languages all over the world, many people who do business in an array of industries require translation services. The major obstacle in the world is the ability to understand and speak each other’s language but this problem is solved when translation services come in. Top industries of high importance should use a professional translation service to make their products and services Read the Rest…

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May 14, 2019 | Business Translation, Language Translation | No Comments »

How professional website translation could help you attract business from all over the world

The Internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information. For businesses wishing to get that competitive advantage, getting a professional website translation now presents one of the most high impact means of expanding a client base and securing greater sales volumes. Translated websites will continue to become a necessity for businesses and organisations as the process of internationalization unfolds. Here are 9 good reasons why you need a translated website today rather than later: #1 Shift Away from English Internet Users Results of research carried out Read the Rest…

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May 8, 2019 | Business Translation, Website Translation | No Comments »

Translation of Press Releases

The purpose of a press release is to share information. Traditionally, it was an official statement issued to newspapers giving information on a specific matter but, with new forms of media, a press release is now more commonly via news sites on the world wide web. Considering that matters are increasingly global and that only 20% of the world speaks English (the figure drops for printed media), is it not odd that so many press releases are not translated? Even within a country, more than one language might be prominent and in these cases, even a press release for a Read the Rest…

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April 15, 2019 | Business Translation | No Comments »