How professional website translation could help you attract business from all over the world
The Internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information.
For businesses wishing to get that competitive advantage, getting a professional website translation now presents one of the most high impact means of expanding a client base and securing greater sales volumes.
Translated websites will continue to become a necessity for businesses and organisations as the process of internationalization unfolds.
Here are 9 good reasons why you need a translated website today rather than later:
#1 Shift Away from English Internet Users
Results of research carried out by Nielsen-Netratings described foreign internet markets as “low hanging fruit,” i.e. if you have the will and foresight there are massive revenues to be found for relatively little effort. The results showed that Internet use in the traditional strong holds of the USA, Germany, the UK and Sweden is flat lining. On the other hand, countries such as France, Greece, Italy and Japan are seeing substantial growth in Internet usage.
#2 Cost Effective Marketing Tool
Having the ability to communicate to a whole new international audience in their own language will undoubtedly yield results not only in a financial sense but also in terms of marketing and creating awareness of your brand, service or product.
A professionally translated website in the grand scheme of things is probably one of the most cost-effective ways of marketing your company, capturing new users, building relationships with new clients and giving your brand an international outlook.
#3 New Customers
Ultimately what a professionally translated website brings you are new customers. By having your site accessible to potentially thousands of people you are showcasing your company across the globe. For non-English speaking users looking for your product or service, you automatically capture their attention.
With every language added to a website there is the potential for an increase of between 100% in sales. Even if a business website is translated into a few of the major world languages, i.e. Spanish, Arabic, Greek and Italian there is potentially a 400% increase in sales. There are few other ways to get such an increase for such little investment.
A professionally website translation demonstrates you are thinking about the customer. That little extra effort shows you have thought and cared enough about them to offer the website in their language. As with anything in business, if the customer thinks you care, they will want to do business with you.
For many cultures there is an issue of trust when it comes to buying over the Internet, especially if they feel it is in a language they are not fully proficient in. Offering them a language alternative allows the customers to feel secure in the fact they know what they are buying, how and who from.
#7 Culturally Sensitive
A translated website, if done professionally, overcomes potential cultural barriers through allowing access in a native language. This automatically puts the user in a ‘cultural comfort zone’ due to their being able to navigate, understand and interact with the website.
#8 Beat Competitors
To get the competitive advantage in today’s environment you need to think outside the box. Many businesses try to differentiate themselves from their competitors. Look at your competitors – if they have professionally translated websites then why don’t you? If they don’t, then why not lead the marketplace and establish your company or brand abroad before they do.
#9 Shows International Nature
Image is everything. A multilingual website demonstrates you think, work and deal internationally.
Business continually sees shifts and changes. At present the professionally translated website is still in its early stages, with mostly large multinational companies using them to secure an international foothold. However, the trickle-down effect will naturally occur and it will become part and parcel of an Internet presence to have a professional language translation. Whether people chose to invest now or later is the only choice they have.
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on Wednesday, May 8th, 2019 at 9:36 am and is filed under Business Translation, Website Translation.
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