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Importance of Translation for Fashion

Making money can be difficult if your website or product only caters to one language. The global marketplace is easier to access today than it was 20 years ago. Clothing, for example, can be easily purchased from all over the globe using the internet. Translation for fashion will help to broaden the customer base of products.

Translation is used in fashion all the time. Washing instructions usually come in multiple languages; even drawn. Clothing designers and producers know how certain materials should be cared for. Fashion labels also usually list the material from which the garment has been produced along with any dyes. The inability to understand the labels could lead to destruction of the garment or an allergic reaction.

Fashion labels are what consumers look for to determine the size of the product. Purchasing a size 6 trouser from a Chinese merchant may yield a size which is different from that of a regular US or European size 6. Having the sizes translated or shown in the equivalent sizes of different countries helps customers to have a positive experience with your product. A positive experience can turn into a positive review that can be seen by hundreds if posted online, or repeat business. These reviews can generate higher sells and higher profits. Size charts are used by many different products in the fashion industry, and this list includes more than just clothing.

If selling products from a website proper product description translation can help your site be found by search engines. Customers are more prone to search in their native language than they are a foreign one. The more visible your site is to search engines the higher traffic your site will have. Product descriptions lure the consumer into making a purchase. Having a high quality translation of product descriptions will ensure the customer can find exactly what they are looking for. 

Translation for fashion is essential. If manufacturing or exporting clothing, shoes, jewellery, handbags or any merchandise that is or could be size sensitive getting the proper translation helps to ensure a positive customer experience. Having product descriptions translated on a website may help to increase traffic from search engines. Increase your product's profit potential today by having labels, sizes, descriptions and more translated by a professional translation service.